When our partner Bass Pro Shops acquired Cabela’s in 2017, it brought together two of North America’s premier sporting brands. The companies now offer expanded product lines, geographic footprints and enhanced benefits for outdoor enthusiasts. Alchemy3, in conjunction with Cabela’s and/or Bass Pro Shops, can now provide our lottery customers with a wide variety of merchandise prizes, unique outdoor experiences and unrivaled services that appeal to an incredibly broad-based demographic. Lottery players know Cabela’s as a leading destination retailer offering outdoor gear and apparel in an immersive setting. Strong brand recognition coupled with great prizes and on-site consumer centric lottery events is the perfect formula for a strong selling lottery game. Nobody does the great outdoors like Alchemy3.