New App Starring the M&M’S® Characters Launches this Month on iTunes
Atlanta, Ga.—Gamers and chocolate lovers alike will have colorful fun inside the “M&M’S® Brand Chocolate Factory,” a new gaming app launching this month on iTunes
ALCHEMY3 MOURNS THE LOSS OF ONE OF ITS FOUNDING MEMBERS
Atlanta, Ga.— September 14, 2012— Founding partner of Alchemy3, David Schorr, died Thursday evening in a plane crash near his hometown of Cumming, Georgia.
Alchemy3 Partners with Norwegian Cruise Line for Lottery Games
Atlanta, Georgia—September 5, 2012 –Alchemy3 (A3) announced today it has formed a partnership with Norwegian Cruise Line whereby state lotteries will now be able to now offer consumers luxury cruise prizes aboard the line’s two new ships.
DRIVEN BY THE POPULARITY OF HOME IMPROVEMENT, ALCHEMY3 INTRODUCES KENMORE® and CRAFTSMAN®BRANDED GAMES TO THE LOTTERY CATEGORY
Atlanta, Ga.— Aug. 31, 2012—Alchemy3 and Sears announced a program today to create a series of “home improvement” centric games incorporating the popular Kenmore and Craftsman brands.
ZIGGY Is Zantastic!
Atlanta, GA – January 4, 2012– Alchemy3 announced today that it is offering the ZIGGY™ brand for lottery games and promotions.
EA and Alchemy3 join forces to create EA SPORTS theme lottery games
Atlanta, GA - November 3, 2011 – Alchemy3 announced today that they have licensed the EA SPORTS™ brand to create sports themed lottery games.
Alchemy3 Introduces "EL GRANDE"
Atlanta—June 01, 2011 –As the Hispanic population in America continues to grow at a rapid pace with more than 15 percent of the population belonging to this ethnicity...
FLORIDA LOTTERY FEATURES ROYAL CARIBBEAN INTERNATIONALIN NEW “CRUISE FOR CASH” GAME
TALLAHASSEE – The Florida Lottery today announced an exciting new Royal Caribbean International themed Scratch-Off game: CRUISE FOR CASH. With ticket sales beginning today, the $5 game offers Lottery players the chance to win up to $200,000 instantly!
DRIVE YOUR LOTTERY SALES WITH WINNEBAGO®
ATLANTA — July 27, 2010 —Alchemy3 today announced a new partnership with Winnebago Industries, Inc. (NYSE:WGO), the leading United States manufacturer of the highest-quality motor homes.
MARS RETAIL GROUP ADDS ALCHEMY3 AS NEW LICENSEE
HENDERSON, NEVADA (March 18, 2010) --- Mars Retail Group announced today that it has joined with new licensee Alchemy3 to develop branded lottery games.
LET ‘LUCK BE A LADY’ WITH THE SINATRA™ INSTANT TICKET FROM THE NEW JERSEY LOTTERY
TRENTON, NJ – January 7, 2010 – New Jersey Lottery Acting Executive Director, Steven Palmieri, announced today that the Lottery’s newest $2 Instant Ticket game, “Sinatra™”, is flying off the shelves at over 6,000 retailers across the State.
ALCHEMY3 AND THE RECORDING ACADEMY® OFFER LOTTERY PLAYERS MONEY, MUSIC AND MORE!
ATLANTA—October 22, 2009—Alchemy3 has signed an exclusive deal with The Recording Academy® to create GRAMMY® Awards themed lottery games.
Alchemy3 to Offer Lottery Replay® to Lotteries
ATLANTA — Sept 30, 2009 – Alchemy3 LLC, a lottery branding and marketing company, has announced an exclusive long-term partnership with marketing innovation company GY&K to offer Lottery Replay® to North American and International lotteries.
Lottery Industry Vet Pete Donahue Joins Alchemy3
ATLANTA — June 30, 2009 – Alchemy3® has added veteran lottery product manager, Pete Donahue, to its team.
Alchemy3 and Royal Caribbean Bring Innovative Cruise Vacations to Lottery Players
June 12, 2009 —Alchemy3® has signed a deal with Royal Caribbean International, a global cruise brand offering the world’s most innovative cruise vacations, to bring cruise-themed games to lotteries and their customers.
B & B’s AND BARBEQUE FROM A3 REWARDS!
May 6, 2009--Alpharetta, Georgia—Lotteries will soon be able to offer new and desirable non-cash prize rewards now that Alchemy 3 has solidified agreements with Omaha Steaks® and BedandBreakfast.com. “Lottery marketers have been very
receptive to our A3 Rewards Program” said David Schorr, Chief Executive Officer of Alchemy3 and one of its three founders.
Alchemy3 Strikes Another Match With The Professional Bowlers Association
Alpharetta, Georgia - Alchemy3® today announced that lotteries can now launch Professional Bowlers Association (PBA) themed lottery games. The “every man/woman” sport spans the demographic spectrum, appealing to young adults, senior citizens, and everybody in between.
Alchemy3 and the American Music Awards Rock on!
Alpharetta, Georgia - Alchemy3 today announced that it has signed a multi-year agreement to represent the American Music Awards to the lottery category. Created almost 40 years ago, the AMA continues to produce top ratings for ABC-TV.
Alchemy3 and GTECH Will Work Together on Consumer Brand Tie-ins for Lotteries
Philadelphia, PA – Sept. 26, 2008 – GTECH Printing Corporation (GPC), a wholly owned subsidiary of GTECH Corporation, and Georgia-based Alchemy3 LLC have agreed to explore ways to work together to create innovative consumer-brand tie-ins for the lottery industry.
NASPL Attendees Reconnect At The Alchemy3® Lounge
Philadelphia, Pa.—NASPL attendees will have the opportunity to meet up with lottery industry friends at Alchemy3’s Late Night Lounge. The lounge which will be open from 10PM-2AM both Wednesday and Thursday nights is open to all lottery and vendor attendees.
Alchemy3 Hires Shay Shoemaker, Lottery Industry Veteran
Alchemy3® has hired a veteran lottery product manager, Shay Shoemaker, as its first account director. Shoemaker is leaving her post as product manager of the Missouri Lottery and will join Alchemy3, on Sept. 15.
Alchemy3 To Introduce New Collection of Classic TV Themed Lottery Games
Alchemy3® has acquired exclusive rights to create lottery instant and on-line game tickets based on classic TV favorites including CHEERS, HAPPY DAYS, THE BRADY BUNCH, THE LOVE BOAT and DYNASTY, from CBS Consumer Products.
Kansas Lottery Launches "The Mummy" Instant Game
Kansas Lottery officials announced today that they have launched a new instant game, The Mummy. Licensed through Alchemy 3, the program is a partnership with Universal Studios Theatrical and Consumer Products Divisions.
Alchemy3 Introduces A3 Rewards, a New Way To Award Prizes
Alchemy3® today launched
A3 Rewards, a new type of lottery prize package that will help lottery players stretch their entertainment budgets.
The centerpiece of the A3 Rewards package is “Movie Nite,” a lottery prize of up to four movie tickets and concession dollars. Other A3 Rewards prizes include CDs and DVDs.
Lottery Vets Launch New Company to Brand Games
Three lottery industry veterans have launched a new company, Alchemy3®, focused on licensing and marketing consumer brands for lottery games.