Alchemy3 and the American Music Awards Rock on!
Alpharetta, Georgia - Alchemy3 today announced that it has signed a multi-year agreement to represent the American Music Awards to the lottery category. Created almost 40 years ago, the AMA continues to produce top ratings for ABC-TV.

Alchemy3 and GTECH Will Work Together on Consumer Brand Tie-ins for Lotteries
Philadelphia, PA – Sept. 26, 2008 – GTECH Printing Corporation (GPC), a wholly owned subsidiary of GTECH Corporation, and Georgia-based Alchemy3 LLC have agreed to explore ways to work together to create innovative consumer-brand tie-ins for the lottery industry.

NASPL Attendees Reconnect At The Alchemy3® Lounge
Philadelphia, Pa.—NASPL attendees will have the opportunity to meet up with lottery industry friends at Alchemy3’s Late Night Lounge. The lounge which will be open from 10PM-2AM both Wednesday and Thursday nights is open to all lottery and vendor attendees.

Alchemy3 Hires Shay Shoemaker, Lottery Industry Veteran
Alchemy3® has hired a veteran lottery product manager, Shay Shoemaker, as its first account director. Shoemaker is leaving her post as product manager of the Missouri Lottery and will join Alchemy3, on Sept. 15.

Alchemy3 To Introduce New Collection of Classic TV Themed Lottery Games
Alchemy3® has acquired exclusive rights to create lottery instant and on-line game tickets based on classic TV favorites including CHEERS, HAPPY DAYS, THE BRADY BUNCH, THE LOVE BOAT and DYNASTY, from CBS Consumer Products.

Kansas Lottery Launches "The Mummy" Instant Game
Kansas Lottery officials announced today that they have launched a new instant game, The Mummy. Licensed through Alchemy 3, the program is a partnership with Universal Studios Theatrical and Consumer Products Divisions.

Alchemy3 Introduces A3 Rewards, a New Way To Award Prizes
Alchemy3® today launched A3 Rewards, a new type of lottery prize package that will help lottery players stretch their entertainment budgets. The centerpiece of the A3 Rewards package is “Movie Nite,” a lottery prize of up to four movie tickets and concession dollars. Other A3 Rewards prizes include CDs and DVDs.

Lottery Vets Launch New Company to Brand Games
Three lottery industry veterans have launched a new company, Alchemy3®, focused on licensing and marketing consumer brands for lottery games.