Shopping Spree games are popular year round--Winter Holiday, Spring Fling, Summer Getaway and Back To School, to name a few. Consumers want accessibility and a broad variety of merchandise to choose from and that's why Alchemy3 has chosen Sears as a shopping spree partner for lottery instant/on-line games.
Sears (and its sister company KMART) are the leading integrated retailers with over 3,900 full-line and specialty retail stores in the United States and Canada. Sears is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment, electronics and automotive repair and maintenance.
It is the perfect brand that will appeal to a broad base audience including lottery core and infrequent players.