CraftsmanSears’ Craftsman® is North America’s premier brand for tools, lawn and garden equipment and work wear. It is a solid brand for attracting adult male lottery players.

Consumers have ranked the Craftsman brand second (surpassed only by Waterford Crystal) in terms of quality. Craftsman has been named "America's Most Trusted Brand" and brand with "Highest Expectations". Readers of “Popular Mechanics” magazine have named Craftsman as their favorite brand of hand tools in their “Reader's Choice Awards.” It is also the official tool brand of NASCAR and DIY Network.

Craftsman is the perfect brand for home improvement/home makeover and Father’s Day theme lottery games.

Game Concepts

CraftsmanAlchemy3 has a number of different scratch ticket designs that amplify the Craftsman brand. We have conceptualized a number of promotional support strategies to further leverage the equity of Craftsman for your program. In addition to traditional scratch ticket themes, Craftsman can be utilized to attract more players to your draw and numbers games. Our interactive products can be designed to engage existing and introduce new draw game players to your base.