Alchemists once sought the formula for turning lead into gold. But they never discovered the magical combination of elements that would transform a dull metal into a valuable treasure.

Alchemy3 doesn’t believe in magic. But we do believe that combinations matter − and that adding something special can create the extraordinary.

At Alchemy3, we create smart matches between lotteries and great consumer brands. Once we’ve identified a combination that makes sense, we multiply its impact by adding a potent marketing program.

We transform popular lottery games into branded lottery events that can help lotteries produce more revenue, and help brands strengthen their connections with consumers.

The secret’s in our formula:
[Lo(ttery) + Br(ands)] x Ma(rketing) = Su(ccess).