Alpharetta, Georgia---January 21, 2009 – Alchemy3® today announced that lotteries can now launch Professional Bowlers Association (PBA) themed lottery games. The “every man/woman” sport spans the demographic spectrum, appealing to young adults, senior citizens, and everybody in between.

“It’s rare when you find a property that appeals to such a broad-based audience,” said David Schorr, Chief Executive Officer of Alchemy3 and one of its three founders. “While lotteries have done bowling themed games over the years, we are excited to introduce innovative approaches that will feature bowling in a whole new light,” said Schorr.

Cara J. Frey, General Counsel/Vice President, Business & Legal Affairs for the PBA is excited to work with lotteries. “We want to integrate lottery partners into every facet of our marketing efforts. Not only will lottery tickets feature our brand, but we will work with lottery marketers to create local tournament sponsorships that provide on-premise AND media exposure for lotteries. The possibilities are endless,” said Frey.

Experiential prizes will feature “family and friends” trips to the most popular bowling centers in the country. “Lottery winners will be able to take their friends along,” said Schorr. “Bowling is a group sport that most everyone enjoys and we want to maximize winner experiences by letting them bring along their buddies for the ride.” Alchemy3 PBA games can also provide opportunities for true fans to bowl with Hall-of-Fame professional bowlers.

Top bowling celebrities are available for game event launches and lotteries will have the right to use celebrity bowler likenesses on ticket and POP support materials. “The marketing extensions available are extensive and Alchemy3 is excited to visit with lotteries to demonstrate how we can customize this program by territory/region,” Schorr concluded.