The Obvious Choice!

Alchemy3 and Take Lottery players around the Globe


Roswell, Ga. (November 30, 2017) –Alchemy3, LLC and® are joining forces to help lottery players visit their favorite destinations around the globe.  In addition to cash, lotteries will now be able to offer gift cards allowing winners endless options to create their “obvious” dream vacations.  

“Over the years we’ve learned that when it comes to non-cash prizes, lottery players are most receptive to rewards that they can customize,” said Paul Guziel, CEO, Alchemy3.  “Since is the leading online accommodation booking website, there is quite a broad base of options for lottery players to choose from including hotels, all-inclusive resorts and even bed & breakfasts,” Guziel added.

As lotteries offer their core products as an “entertainment” option, they continue to align with other entertainment entities to reinforce their position in the marketplace.  “Our clients have asked us to bring forward brands that support their core messaging—that playing the lottery is fun and entertaining. is a great partner to help reinforce such messaging,” Guziel noted.

Lotteries can also incorporate the brand’s biggest fan “Captain Obvious™” into lottery ticket and collateral designs.  “The skinny, bearded Captain who is typically dressed in military/bellhop garb will provide for immediate recognition allowing lottery players to understand the benefits of choosing the branded game,” said Todd Tomlin, Global Head of Gift Cards for  “We look forward to working with lotteries to brainstorm how we can provide even more added value to the program,” Tomlin added.

Alchemy3 is currently designing programs to launch the game in 2018.  “We look forward to sharing our vision and creative marketing executions of the “Obvious Choice” games with our customers,” Guziel concluded.

About L.P. operates, a leading online accommodation site. We’re passionate about travel. Every day we inspire and reach millions of travelers across 90 localized websites in 41 languages. When it comes to booking the perfect place to stay, we provide incomparable choice with hundreds of thousands of properties including hotels, vacation rentals, resorts, bed & breakfasts, or even treehouses in 200-plus countries and territories. What’s more, our site is fun and easy to use and we offer innovative online tools and award-winning mobile apps.

About Alchemy3: Alchemy3 (A3) provides a variety of products and services to lotteries across North American including:  strategic planning and execution, integrated marketing programs, branded games, mobile applications, collect and win promotions, loyalty programs and web/drawing services. 

Since its inception in 2007, A3 has become one of a select few companies in America that holds exclusive licenses to provide services to the North American Lottery Industry.  A3 has worked with nearly all of North America’s lotteries and maintains strong contacts in every jurisdiction.  The company not only holds the esteem of lotteries but also with world class companies like The Home Depot, Honda, Bass Pro Shops and Royal Caribbean International who use A3 as their trusted brand stewards in the lottery world.

A3 has achieved their market position by putting brand partners and lottery clients’ needs first—providing them with “boutique” type attention and executing programs with the highest level of integrity, honesty and thoughtfulness.

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Alchemy3 • 860 Warsaw Road, Suite 200 Roswell, GA 30075 • (Ph) 770.442.6993