Philadelphia, PA – Sept. 26, 2008 – GTECH Printing Corporation (GPC), a wholly owned subsidiary of GTECH Corporation, and Georgia-based Alchemy3 LLC have agreed to explore ways to work together to create innovative consumer-brand tie-ins for the lottery industry.

Alchemy3 was founded last year to create smart matches between lotteries and great consumer brands — and has quickly built an innovative licensed brand portfolio and unique ways to bring those brands to life through lottery games. GPC also has an innovative licensed brand portfolio and is the fastest growing instant-game manufacturing company in the industry.

“We will combine the expertise of two companies committed to bringing exciting consumer-brand game and promotion concepts to the lottery market,” said Ross Dalton, Senior Vice President of GTECH Printing Corporation.

David Schorr, Alchemy3’s Chief Executive Officer, said, “We’re very excited about the opportunity to explore ways to work together with GPC, while maintaining Alchemy3’s independence. Our company has promotion and brand strategy methodologies that have been proven to work in the marketplace, and these explorations give us the chance to pair what we’ve built with GTECH’s printing expertise and distribution channel access.”

The two companies have the potential to bring an unparalleled level of promotional and execution strength to licensed brand tie-ins for all lottery customers.

“Working with Alchemy 3, we expect to generate new opportunities for lottery players worldwide. Together, we will bring specific expertise in designing innovative programs and portraying them on world-class printed products as well as through GTECH’s distribution channels in hundreds of thousands of retail locations,” Dalton said.

Schorr emphasized that Alchemy3’s agreement to explore partnerships with GPC was not a prelude to an acquisition of Alchemy3. “We’re committed to our independence,” he said. “But at the same time, we believe that exploring ways to work with GTECH is very much in our interest. I also believe it’s in the interest of the lottery industry as a whole, because Alchemy3 and GTECH are both committed to the ultimate goal of helping lotteries maximize the revenue they produce for their beneficiaries.”

Alchemy3 
and GTECH share the core values of bringing highly customized products and outstanding service to their clients – and a focus on helping lotteries maximize the revenues they produce for their beneficiaries.