ALPHARETTA, Ga. — Sept. 13, 2008 — Alchemy3® has hired a veteran lottery product manager, Shay Shoemaker, as its first account director.

Shoemaker is leaving her post as product manager of the Missouri Lottery and will join Alchemy3, on Sept. 15.

In her new role with Alchemy3, Shoemaker will work to support the strategic partnerships between Alchemy3 and a variety of lotteries.

“Our goal is to make smart strategic matches between lotteries and great consumer brands, and we believe that Shay’s long experience with an exceptional lottery gives her the right tools to help us achieve that goal. We are pleased to have her as a part of our team,” said David Schorr, Alchemy3’s chief executive officer and one of its three founders.

Shoemaker has spent 13 years in the lottery industry, all of them with the Missouri Lottery. She began her career in the lottery’s public affairs department, and became product manager in 2001.

“I will always be very grateful for the opportunities I had at the Missouri Lottery,” Shoemaker said. “It was a difficult decision for me to leave them and join Alchemy3, but I'm very excited to be able to help more lotteries be successful and return more revenue to their beneficiaries.”

Learning each lottery’s specific needs and helping them create games that reach new players and increase revenue is central to Alchemy3’s strategy, Schorr said. “We want to help lotteries launch games that generate incremental revenue for their citizens,” he said. “And we believe that Shay’s deep understanding of what today’s lottery product managers are looking for will help us do just that.”

Shoemaker said her first goal in the new job is to “develop relationships with product managers and other decision makers at a wide variety of lotteries, to learn about the challenges and strengths that each one has. I hope I can use that knowledge to help create the smartest possible matches between Alchemy3’s products and lottery games that generate more interest among more players.”