Alchemy3 and StubHub Introduce the “Big Ticket”!
Partnership will award lottery players access to the biggest events in North America


Roswell, Ga. (September 8, 2017) – Alchemy3, LLC and StubHub are joining forces so that lottery players can gain access to their favorite music, sports, theatre and other live entertainment venues across the US and Canada.  In addition to cash, lotteries will now be able to offer StubHub gift cards allowing winners to design their own “BIG TICKET” prize packs.

“Over the years we’ve learned that when it comes to non-cash prizes, lottery players are most receptive to rewards that they can customize” said Paul Guziel, CEO, Alchemy3.  Since StubHub is the world’s largest ticket marketplace, there is quite a broad base of entertainment options for lottery players to choose from” Guziel added.

As lotteries offer their core products as an “entertainment” option, they continue to align with other entertainment entities to reinforce their position in the marketplace.  “Our clients have asked us to bring forward brands that support their core messaging—that playing the lottery is fun and entertaining.  StubHub is a great partner to help reinforce such messaging” Guziel noted.

Alchemy3 is currently designing programs to launch the first StubHub Big Ticket! Game in 2018. 

About StubHub: At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit or follow @StubHub on TwitterFacebook and Instagram or

About Alchemy3: Alchemy3 (A3) provides a variety of products and services to lotteries across North America including:  strategic planning and execution, integrated marketing programs, branded games, mobile applications, collect and win promotions, loyalty programs and web/drawing services.

Since its inception in 2007, A3 has become one of a select few companies in America that holds exclusive licenses to provide services to the North American Lottery Industry. A3 has worked with nearly all of North America’s lotteries and maintains strong contacts in every jurisdiction. The company not only holds the esteem of lotteries; but also with world class companies like The Home Depot, Honda, Bass Pro Shops and Royal Caribbean International who use A3 as their trusted brand stewards in the lottery world.

A3 has achieved their market position by putting brand owners and lottery clients’ needs first-- providing them with “boutique” type attention and executing programs with the highest level of integrity, honesty and thoughtfulness.

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Alchemy3 • 860 Warsaw Road, Suite 200 Roswell, GA 30075 • (Ph) 770.442.6993