ATLANTA — June 30, 2009 – Alchemy3® has added veteran lottery product manager, Pete Donahue, to its team. After 13 years with the Connecticut Lottery Corp., Donahue becomes Alchemy3’s Eastern Account Director.  In his new post, Donahue will be responsible for working with Alchemy3’s clients up and down the East Coast of North America.

“Alchemy3 exists to create smart matches between lotteries and great consumer brands,” said David Schorr, Alchemy3’s Chief Executive Officer and one of its three founders. “Our job is to bring genuinely innovative marketing ideas to lotteries — ideas they just can’t get anywhere else. And we believe Pete Donahue, with his deep experience in lottery products, is ideally equipped to help us achieve those objectives.”

Donahue has spent 13 years with the Connecticut Lottery, the last eight as product manager for instant games. That experience, Schorr said, will make Donahue “a great asset” to our clients.

“Every lottery is different, and what I like about Alchemy3 is how hard they work to learn about those differences,” Donahue said. “They develop a real understanding of a lottery’s players, its overall marketing strategy and what it’s trying to accomplish with its games. They bring back ideas that really help a lottery achieve its unique goals. They become a real marketing partner to a lottery, and my job will be to help deepen and expand those partnerships.”