May 6, 2009--Alpharetta, Georgia—Lotteries will soon be able to offer new and desirable non-cash prize rewards now that Alchemy 3 has solidified agreements with Omaha Steaks® and BedandBreakfast.com. “Lottery marketers have been very receptive to our A3 Rewards Program” said David Schorr, Chief Executive Officer of Alchemy3 and one of its three founders. “A few lotteries have already launched our Casholine™ games--where in addition to cash, consumers can win MasterCard® gift cards. Also, this summer, lotteries will begin to introduce our “Movie Nite™” games that award movie tickets/concessions that are instantly redeemable at most any theater” Schorr explained. Omaha Steaks and BedandBreakfast.com’s participation broadens the variety of rewards now available to lotteries and their consumers.

Paul Guziel, Alchemy3’s Chief Operating Officer, put a twist on the obvious when creating the Omaha Steaks game concepts. “Lotteries are frequently looking for game themes that enhance a lottery’s relevance during the summer season”, said Guziel. “We had a lot of fun with the Omaha Steaks brand by creating a series of summer grilling/barbecue themed games. Guziel explained “ we let our imaginations run wild which resulted in whimsical concepts like “Grillin’ Millions”, “Steak Your Claim” and “Cash Grills”.

In addition to winning cash, consumers will be rewarded with gift cards to redeem for Omaha Steaks premium quality beef, poultry, pork and seafood grilling packages. According to Schorr “research demonstrates that in these challenging economic times, fewer families can afford the luxury of taking vacations. Families are spending more time at home and backyard barbecue parties are more popular than ever”. Todd Simon, Senior Vice President and family owner of Omaha Steaks agrees. “Gathering family and friends to enjoy a delicious meal hot off the grill has become an American tradition. The grilling packages that lotteries can now offer to consumers provide something for everyone and a great reason to celebrate.”

Trends also demonstrate that families are still opting for vacation getaways, but they are choosing destinations that are closer to home. “That’s the beauty of the Getaway Gift Card from BedandBreakfast.com”, says Matthew Howe, Director, National Sales of BedandBreakfast.com. “Our gift cards are good at over 4,000 B&Bs in the U.S. and Canada. If consumers want to use the gift card at a local B&B, they can do just that. Or, they have the option of hopping on a plane and using the same gift card at a B&B in Napa Valley for a wine tasting weekend, lounging by the beach in Key West or experiencing a big city like New York City” said Howe.

“Lottery marketers have asked us for prizes that allow them to be flexible” said Schorr. Some lotteries have restrictions on awarding travel prizes that send winners out-ofstate.

For other lotteries, this is not an issue and there are no travel restrictions. The Getaway Gift Card from BedandBreakfast.com prize offerings allows lotteries to award prizes in a way that works best for the lottery that adopts this theme for their instant game.” Schorr confirmed.