FOR IMMEDIATE RELEASE

New Jersey Lottery Launches Collect ‘N Win with New Features

 

Roswell, Ga. (March 10, 2016) – The New Jersey Lottery recently launched its second Alchemy3 (A3) designed Collect ‘N Win (CNW) promotion, offering players a “2nd chance for cash.” The CNW promotional app allows players to submit Pick-3, Pick-4 and Jersey Cash 5 tickets to collect game symbols using their smartphone, tablet or computer.

“We are extremely pleased to offer this promotion again, helping to create more winning experiences for our players statewide,” said Carole Hedinger, Executive Director, New Jersey Lottery. “In an effort to reach new and existing lottery players, the Jersey Collect ‘N Win promotion incorporates the successes of its predecessor and builds on them to create a great second chance opportunity.”  

Players who purchase $1 or more of Pick-3, Pick-4, or Jersey Cash 5 from March 7 through April 3, 2016, can enter to win by downloading the free CNW mobile app and scanning each ticket’s barcode to collect six different Boardwalk-themed game symbols. Once a player collects all six symbols on their game card, they earn an entry into the next available CNW drawing.

Enhancements to the new CNW app allow game symbols to be awarded based on a ticket’s value via International Gaming Technology’s (IGT) Application Program Interface (API). The CNW app will also identify the player’s bet type, allowing the Lottery to offer bonuses to encourage new play styles. During the promotion, if a player enters Pick-3 or Pick-4 Close Enough tickets, a new bet type available on the Daily Games, the player will win instant prizes by spinning the Close Enough Bonus Wheel. Players can also invite their friends to play through Facebook and receive free symbols. In addition to these new features, NJ’s CNW will once again distribute coupons for other Lottery products, which can be scanned right from a player’s mobile device.

“We are excited to relaunch Collect ‘N Win with the New Jersey Lottery,” said Paul Guziel, CEO, A3.  “The newest additions will not only provide the player with a variety of ways to win, but will also assist the Lottery in tracking the success of the promotion.  A3 is constantly looking for new and innovative ways to make the gaming experience easier for the player while also benefiting the Lottery, and these new features do just that.”

Four drawings will be held throughout the promotion, totaling $60,000 in cash prizes. For more information about Jersey Collect N’ Win, please visit NJCollectAndWin.com.

About the New Jersey Lottery:
Since its inception in 1970, the New Jersey Lottery (NJLottery.com) has contributed nearly $24 billion to the State in support of education and institutions. In Fiscal Year 2015, the Lottery’s contribution was more than $960 million. Among its beneficiaries are: veterans homes, colleges and universities, school nutrition programs, homes for the developmentally disabled, psychiatric hospitals, higher education scholarship programs and the Marie Katzenbach School for the Deaf.

About Alchemy3:
Started in 2007, Alchemy3 maintains trusted relationships with North American lotteries and is one of a select few companies in America that holds exclusive licenses to companies like The Home Depot, Honda, Royal Caribbean International, Polaris and Bass Pro Shops. To learn more about Alchemy3, visit alchemy3.com. 

 

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