Idaho Loves Lucy!
Alchemy3 and The Idaho Lottery Launch ‘I LOVE LUCY’ Scratch Game


Roswell, Ga. (January 26, 2016) – Alchemy3 (A3) and the Idaho Lottery have partnered to launch an I LOVE LUCY™ themed $2 scratch game. 

“Just like Lucy and Ricky, I LOVE LUCY and the lottery are a perfect match,” said Jeffrey Schweig, President, Alchemy3.  “I LOVE LUCY is a brand that transcends generations—people of all ages love the classic Lucy episodes featuring Lucy Ricardo’s zany antics.  With Valentine’s Day quickly approaching, the scratch game series is the perfect gift for that special someone.”

The multi-scene scratch tickets features some of the most memorable moments from I LOVE LUCY’S history including the grape stomping, chocolate factory and Vitameatavegamin scenes.  Players can instantly win $10,000 via the scratch game, plus they can play the I LOVE LUCY trivia promotion on Idaho’s Facebook page for chances to win other great prizes.

“Idaho players always love nostalgic themed Scratch Games and we were excited to offer this wonderful property right after Christmas,” said Jeff Anderson, Idaho Lottery Director.  “Seeing Lucy in her classic scenes brings a smile to your face. Chocolate, flowers, and cards are fine, but this year you can give someone you love the chance at winning $10,000 this Valentine’s Day!”

To learn more about this game, or any of Idaho’s games, please visit  To learn more about Alchemy3, visit 

About The Idaho Lottery:
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch GamesTM, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the Permanent Building Fund. Since their inception in 1989, the Idaho Lottery has sold over $2.95 billion in products, awarded over $1.77 billion in prizes to players, returned more than $172.6 million in retail commissions, and distributed $694.5 million in Lottery dividends to Idaho public schools and the Permanent Building Fund. To learn more, please visit

Arguably the most beloved television series of all time, I LOVE LUCY™ remains a unique force in the entertainment industry, celebrating its 65th Anniversary on October 15, 2016. The show starring Lucille Ball and real life husband, Desi Arnaz, aired from 1951 to 1957 and was the number one show in America four of those six years! Its universal appeal and demographics span four generations, making I LOVE LUCY a show for everyone! For licensing opportunities, please contact Unforgettable Licensing at (847) 291-0992.

About Alchemy3: Started in 2007, Alchemy3 maintains trusted relationships with North American lotteries and is one of a select few companies in America that holds exclusive licenses to companies like The Home Depot, Honda, Royal Caribbean International, Polaris and Bass Pro Shops. To learn more about Alchemy3, visit 

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I LOVE LUCY and related marks ™/® & © 2016 CBS Broadcasting Inc. All rights reserved. Images of Lucille Ball & Desi Arnaz are licensed by Desilu, too L.L.C. Unforgettable Licensing.