FOR IMMEDIATE RELEASE

Alchemy3 Partners with Washington’s Lottery to Launch Honda Ultimate Garage Giveaway

 

Roswell, Ga. (January 20, 2016) – Alchemy3 (A3) and Washington’s Lottery have partnered to launch the “Honda Ultimate Garage Giveaway” $5 scratch ticket. The game will launch on January 20, 2016.

“Honda is an incredibly strong brand that registers with players because of the brand’s reputation and quality,” said Jeffrey Schweig, President, A3.  “Washington’s Lottery and Honda make a perfect match; along with a beautiful multi-scene series of tickets, the Lottery and A3 are implementing promotional events that will appeal to many consumer segments.”

The scratch tickets will feature Honda automobiles and Powersports units including ATV’s and Scooters.  Players will have the chance to win up to $50,000 instantly and enter a series of second-chance drawings to win a Honda vehicle.

“We are thrilled to be partnering with Honda on Washington’s Lottery’s newest Scratch ticket that will give our players the opportunity to win up to $50,000 or a second-chance prize of a new Honda vehicle,” said Randy Warick, Assistant Director of Marketing at Washington’s Lottery. “Given Honda’s popularity and the multiple prize options, we are poised to reach a breadth of players.”

In addition to traditional marketing efforts, Honda will feature the “Honda Ultimate Garage Giveaway” ticket via their social media pages—supported with messaging that encourages players to play for a chance to win. Some local participating Honda auto dealers will also be displaying POP in the service section and showrooms to generate awareness amongst consumers with the highest propensity to purchase the lottery product.

“After the success of the South Carolina Honda ATV game, we can’t wait to launch another great program in Washington,” said Chuck Boderman, VP Powersports Division, American Honda Motor Co.  “As our brand continues to grow and evolve, we are excited to offer not only Powersports, but also Honda automobiles to the lottery category.”

Three second-chance drawings will be held throughout the promotion. To learn more about this game, or any of Washington’s games, please visit walottery.com.  To learn more about Alchemy3, visit alchemy3.com. 

About Washington’s Lottery:Since 1982, Washington’s Lottery has generated more than $3 billion to support important state programs including the Washington Opportunity Pathways Account. Money in the Pathways Account goes toward helping students achieve their higher education dreams and supports early childhood education learning programs. The state’s Lottery offers consumers several types of games: Mega Millions, Powerball, Lotto, Hit 5, Match 4, Daily Game, Daily Keno and Scratch. For more information, visit walottery.com or join our online community on Facebook at facebook.com/walottery and follow us on Twitter @walottery.

About Honda: Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2014, Honda celebrated its 20 millionth vehicle produced in the U.S., using domestic and globally sourced parts. Honda currently operates 16 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

About Alchemy3: Started in 2007, Alchemy3 maintains trusted relationships with North American lotteries and is one of a select few companies in America that holds exclusive licenses to companies like The Home Depot, Honda, Royal Caribbean International, Polaris and Bass Pro Shops. To learn more about Alchemy3, visit alchemy3.com. 


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Alchemy3 • 860 Warsaw Road, Suite 200 Roswell, GA 30075 • (Ph) 770.442.6993