Trenton, NJ – (January 7, 2010) – New Jersey Lottery Acting Executive Director, Steven Palmieri, announced today that the Lottery’s newest $2 Instant Ticket game, “Sinatra™”, is flying off the shelves at over 6,000 retailers across the State. Sales have been brisk for this game which features legendary singer, actor, humanitarian and Hoboken, New Jersey native Frank Sinatra.

But even if a Lottery player scratches off their Sinatra™ ticket and doesn’t start singing, non-winning tickets can send a player singing all the way to Borgata™ Atlantic City to play in full Sinatra™ Style!

With instant win prizes up to $30,000, and thousands of prizes ranging from $2 to $5,000, “Sinatra™” provides players with plenty of fun and excitement. The 6 scene game captures Sinatra in classic poses throughout his documented career. Even without the benefit of sound, these tickets sing to the true Sinatra fan.

And for the lottery player, the game style is easy and fun. Players scratch off their tickets to reveal WINNING NUMBERS and YOUR NUMBERS, with prize amounts below each of the YOUR NUMBERS play symbols. If any of YOUR NUMBERS match any of the WINNING NUMBERS, you win the prize amount shown below that number(s). If the player reveals a “WINNING” symbol in any of the YOUR NUMBERS play spots, the player wins that prize automatically.

“But winning isn’t everything with this great instant ticket,” noted New Jersey Lottery Acting Executive Director Steven Palmieri, “even non-winning tickets can put you in Sinatra™ style.—Enter the non-winning tickets to win a full Sinatra™ multimedia experience ranging from movies to music to books OR the ultimate Sinatra™ style experience -- a VIP Weekend at Borgata™ Atlantic City, where you can spend your days and nights living like Frank and the Rat Pack did so many years ago.”

The Sinatra™ game offers ten (10) Lottery Bonus Zone “Second Chance” drawings where players’ can enter their non-winning tickets for another chance to win. In each of the ten (10) drawings, one (1) lucky Grand Prize winner will enjoy a weekend getaway at Borgata™ Atlantic City. The trip includes: three days and two nights in an Opus Suite at the Borgata™ with VIP check-in, champagne and strawberries upon arrival, complimentary admittance to Mixx and mur.mur both nights and the Borgata™ Comedy Club on Friday night, a $600 dining credit good at any one of 14 fabulous restaurants, including Bobby Flay Steak, Wolfgang Puck’s American Grille, and Fornelleto by Stephen Kalt, a $600 spa credit at Spa Toccare or Immersion at The Water Club, a $1,000 shopping credit good at all of the Borgata’s™ retail shops, including Hugo Boss and Just Cavalli, and $1,000 in cash. These Borgata™ Sinatra™-Style Weekend Getaways are each valued at $4,995.

Also, each of the ten (10) Lottery Bonus Zone “Second Chance” drawings will award one hundred (100) second prize winners who will enjoy a Sinatra™ Style pack that includes an author-autographed “Sinatra Treasures” book; the “Here’s To The Winners” Frank Sinatra Box Set; and the “Frank Sinatra ‘The Golden Years’ Film Collection” on DVD. The “Sinatra™” prize pack is valued at $390.00.

“Some very lucky winners will be enjoying the ‘Summer Wind’ this year in one of the stellar casinos in New Jersey,” said Acting Executive Director Palmieri, “And hundreds of other winners will be able to play the music and watch the films of one of the most influential entertainers of the modern age. The man, his music, his films, his life, these incredible prizes—the Lottery is truly pleased to be able to bring this home to where the Sinatra legend was born.”

Bonus Zone “Second Chance” drawing entries must include three (3) non-winning “Sinatra™” instant tickets, as well as the name, address and telephone number of the person submitting the entry. All entries should be sent to: “Sinatra™” Bonus Zone Drawing, Box# 118, 123 Town Square Place, Jersey City, NJ 07310-1756. VIP Club members can also submit entries for the “Second Chance” drawings through the Lottery Bonus Zone. Drawings will begin on February 1, 2010 and the final drawing will be held on June 7, 2010, and all drawing dates and entry deadlines can be found on the New Jersey Lottery website.

For further information regarding the “Sinatra™” game, including entry deadlines, drawing dates and the full array of prize amounts, please consult the New Jersey Lottery website at: www.njlottery.net.

Note: Sinatra™ is a trademark of Frank Sinatra Enterprises, LLC. All rights reserved. BORGATA is a trademark of Marina District Development Company, LLC. All rights reserved. LOTTERY BONUS ZONE™ is a registered trademark of MDI Entertainment, a Scientific Games company.